Ucelo presents new brand positioning at a special event for employees
The company continues its journey of evolution, with a brand that conveys strength and a vision for the future
On March 14, Ucelo held a special event to officially introduce its rebranding to employees. The gathering marked a new phase for the company, solidifying a stronger positioning aligned with its market evolution.
During the event, changes to Ucelo’s visual identity were presented, including a new slogan, color palette, and graphic elements that reflect the company’s strength, technology, and innovation. Employees also had the opportunity to watch, firsthand, the new corporate video that conveys Ucelo’s essence and values.
The rebranding project was not limited to visual changes but also encompassed strategic positioning and the brand’s manifesto. Throughout the presentation, the company emphasized its commitment to strengthening communication, ensuring its identity is expressed clearly and impactfully in the market.
“This change is not just about a new look. It’s about showing the world who we really are: an innovative, dynamic company prepared for the challenges of the future. And none of this would be possible without the incredible team we have here,” highlighted Bruno Pavani, CEO of Ucelo.
The event included interactive moments, team testimonials, and the presentation of projects for 2025.
The video of this special moment can be watched below.
